Tag: Aldo Drudi
Helmet Art
I spent more time on the grid in 2011 than ever before and one of the interesting benefits of this was the level of details I started notching in some of the helmets. On TV, or even at trackside, it’s difficult to see exactly what the helmet designers have done to make each rider’s crash […]
Read MoreWhen Marketing Muscle and Aesthetics Clash
Valentino Rossi’s corporate identity, the foremost element of which is the bright yellow 46, generates some serious income for the Rossi franchise as loyal fans snap up his branded gear at premium prices. In the Qatar paddock there was a small merchandise tent offering event t-shirts and hats with the Losail logo, a few pieces […]
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